18 April 2024
RTB Days relaunched with one of our best events to date. Berlin was the ideal place for an event full of energy, optimism, and meaningful insight.
The April 2024 edition of RTB Days, named AddTake, took place in Design Offices Berlin and attracted over 100 people from all areas of the industry. It was hosted by country manager, Daniel Volož, and featured a loaded agenda of guest speakers discussing the best ways to build campaigns for promo periods such as Black Friday, and how to get ready for the cookieless future.
Attendees heard talks on the use of first-party data from Jörg Vogelsang of IAB Europe and Stephan Irrgang of PubMatic, as well as an extended dive into cookieless with Scott Friesen of Google and RTB House COO Michael Lamb. Sue Azari of AppsFlyer talked about growth opportunities for mobile commerce, and Mara Maass of RTB House and Lina Zeiss of ABOUT YOU discussed how to gain success during promo periods.
Dinner, networking, and a DJ set late into the night capped off the event. After Berlin, we could truly say that RTB Days are back.